“6. One Conversation – Parting Words” is the final installment of this mini course by Keap. In this video, you will receive actionable advice and important reminders that will greatly benefit you as you apply the lessons and learnings to your business. The goal of this conversation, as well as life cycle marketing in general, is to reveal your next priority. How you choose to solve it is up to you, as there is no shortage of tactics and strategies available. From addressing messaging issues on your website with Don Miller’s Storybrand methodology to improving customer lifetime value using Stu McLaren’s tribe membership program, there are countless experts and resources to guide you. The key is to pick one approach that resonates with you, commit to it, measure the results, and continually work on improving your application of the methodologies. Remember, not everything that needs to be done has to be done by you. It’s okay to seek the help of specialists or consultants for specific problems, freeing up your time and energy to focus on what truly matters. Lastly, don’t let the pursuit of perfection hinder progress. Launch your projects and products, and let them serve people while iteratively improving upon them. This process is a cyclical one that will guide your business forward, helping you create exceptional experiences for your customers. Take this advice to heart, and continue to learn and grow as you navigate the ever-evolving world of business.
Actionable Advice and Important Reminders
The goal of life cycle marketing
The goal of life cycle marketing is to reveal your next priority in your business. It provides insights into the areas that need attention and improvement. However, how you solve these problems is up to you. There are countless tactics and strategies available for addressing different aspects of your business. Whether it’s improving your website messaging, increasing customer lifetime value, or implementing effective digital marketing techniques, there are experts and resources available to guide you. The key is to find an approach that resonates with you and commit to it.
Finding the right approach for your business
With an abundance of methodologies and strategies, finding the right approach for your business may seem overwhelming. However, instead of following a singular path, it’s essential to pick one that aligns with your goals and values. Whether it’s Don Miller’s StoryBrand methodology, Stu McLaren’s tribe membership program, or courses by digital marketer Ryan Dice, each approach has its own merit. The key is to commit to the chosen methodology and measure the results it produces. Through continuous improvement and adaptation, you can level up your business and achieve your desired outcomes.
Committing to a methodology and measuring results
Once you have identified the approach that resonates with you, it’s crucial to commit to it. Consistency is key in implementing any methodology effectively. By committing to a particular approach, you can gain a deeper understanding of its impact on your business. Measure the results it produces, whether it’s increased website engagement, higher conversions, or improved customer satisfaction. This data will allow you to make informed decisions and refine your methodology to achieve even better results. Remember that this is an ongoing journey, and each iteration will reveal the next priority for your business to focus on.
Not Everything Needs to Be Done by You
Identifying areas that need attention
As a business owner, it’s common to come across areas that need attention but may be outside your expertise or time constraints. It’s essential to identify these areas and acknowledge that not everything needs to be done by you. This acknowledgment doesn’t diminish your capabilities but recognizes that seeking help from experts might be the more efficient and productive approach. Whether it’s a paid advertising strategy, content strategy, or messaging strategy, there are specialists in each field who can assist you in improving those aspects of your business. By focusing on your strengths and delegating tasks to experts, you can ensure optimal use of your time and energy.
Bringing in contractors or consultants
If you feel overwhelmed or lack the necessary skills to address specific business problems, consider bringing in contractors or consultants. These individuals or teams specialize in solving specific challenges, allowing you to focus on what you do best. Whether it’s a short-term project or ongoing support, contractors or consultants can provide valuable expertise and tailored solutions. This outside help not only resolves immediate issues but also frees up your time and energy to concentrate on strategic aspects of your business.
Freeing up time and energy
Running a business requires significant time and energy investments. By delegating tasks that are not your core strengths or outside your areas of interest, you can free up valuable resources. Allowing experts to handle specific aspects of your business gives you the opportunity to focus on what you excel at and what brings you joy. By surrounding yourself with a capable team and leveraging external expertise, you can ensure that your time and energy are directed towards activities that have the maximum impact on your business’s success.
Don’t Let Perfection Get in the Way of Progress
Launching even if it’s not perfect
As a business owner, it’s natural to strive for perfection in everything you do. However, waiting for perfection before launching a product or project may hinder progress. Perfectionism can delay the release of a valuable product or service, depriving potential customers of its benefits. While it’s essential to be proud of the work you create, it’s equally important to recognize when it’s time to launch and let the product start serving people. Remember that launching is just the beginning, and continuous improvement is possible once it’s out in the world.
Validating changes and improvements
Once you have launched a product or implemented a new strategy, it’s crucial to validate the changes and improvements made. The real-world feedback and data you receive will help you determine the effectiveness of your decisions. This validation process allows you to evaluate whether further modifications are necessary or if the changes you initially thought were essential are less urgent. By staying open to feedback and being willing to adapt, you can ensure that your efforts align with your customers’ needs and expectations.
Continuing the cyclical process
The process of launching, validating, and making improvements is a cyclical one. It ensures that your business is continually evolving and meeting the ever-changing demands of your customers. By embracing this iterative approach, you can consistently identify and address the next priority for your business. Each iteration will reveal new opportunities and challenges, guiding you towards continuous growth and improvement. Remember, progress is more important than perfection, and the willingness to adapt and refine is what sets successful businesses apart.
In conclusion, life cycle marketing is a journey that requires commitment, adaptability, and the willingness to seek help when needed. By identifying your next priority, finding the right approach, and measuring results, you can make informed decisions to drive your business forward. Remember that not everything needs to be done by you, and seeking external expertise can free up your time and energy. Lastly, don’t let perfectionism hinder your progress; launch, validate, and continue the cyclical process of improvement. Embrace the opportunity to continuously evolve and create a better experience for your customers and yourself.
