Bryan Young of Home Painters Toronto uses Keap for lead qualification, appointment booking, automated payments, and sales processes. By utilizing Keap, our revenue has grown by 350% while also increasing customer satisfaction.

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• Twitter: Keap on Twitter You won’t believe the incredible journey that Home Painters Toronto has been on! Bryan Young, the owner and founder, shares his story of how using Keap has revolutionized his business. From lead qualification to appointment booking, automated payments, and sales processes, Bryan has seen a 350% increase in revenue and a significant improvement in customer satisfaction. But that’s not all – Keap is on a mission to simplify growth for entrepreneurs and has been helping small businesses for over 20 years, serving more than 200,000 users globally. With their sales and marketing automation software, Keap empowers businesses to organize, follow up, and automate their processes, ultimately freeing up time and driving sales. So, get ready to be inspired by the incredible success that Home Painters Toronto has achieved with Keap’s assistance.

Brian Young, the owner and founder of Home Painters Toronto, takes us back to the early days when he was a one-man show and faced the challenge of not being able to train someone or scale his business. He reveals how he made the switch from traditional marketing methods like cold calling and door-to-door canvassing to leveraging the power of the internet for his business. By using Keap’s infusion software for lead qualification, appointment booking, and automated payments, Brian was able to grow his revenues by a staggering 350% and increase customer satisfaction from 85% to 98%. The transformation has been life-changing for Brian, allowing him to not only scale his business but also pursue his passions, like playing hockey. This is a success story you won’t want to miss!

Challenges in the early days

Being a one-man show

In the early days of your business, you faced the challenge of being a one-man show. As the owner and founder, you wanted to do everything yourself because you believed you were the best person for the job. However, this mentality prevented you from training someone else or scaling your business beyond a certain size. You were unable to delegate tasks and expand your operations, which limited your growth potential.

Control freak mentality

Alongside being a one-man show, you also struggled with a control freak mentality. You wanted to have complete control over every aspect of your business, which made it difficult for you to trust others or rely on their expertise. This mentality hindered collaboration and prevented you from leveraging the skills and knowledge of others. It also put a strain on your ability to delegate and effectively manage your team.

Inability to train and scale

Due to your one-man show mentality and control freak tendencies, you faced challenges in training new employees and scaling your business. Without proper training and standardized processes in place, it was difficult to onboard new team members and ensure consistent quality in your services. This lack of scalability limited your capacity to take on more clients and expand your operations.

Old means of marketing

Cold calling

In the early days of your business, one of the main means of marketing was cold calling. You would reach out to potential customers over the phone, pitching your services and trying to generate leads. While this method allowed for direct communication with potential customers, it was time-consuming and often resulted in a low conversion rate.

Canvassing door-to-door

Another traditional marketing method you relied on was canvassing door-to-door. You would go from house to house, introducing yourself and promoting your painting services. While this method allowed for face-to-face interactions and the opportunity to establish a personal connection, it often faced resistance from homeowners who were not interested or did not have the time to talk.

Long-time distribution

Long-time distribution was also a significant part of your marketing strategy in the early days. This involved distributing flyers, brochures, or other promotional materials to local businesses or homeowners in your target area. While this method helped raise awareness about your services, it lacked personalization and relied heavily on the chance that someone would come across your materials and be interested.

The incident that led to change

Upsetting a client while canvassing

One incident that served as a turning point for your business was when you upset a client while canvassing door-to-door. During one of your visits, you interrupted a homeowner’s dinner, which ultimately led to a confrontation. The homeowner physically confronted you, resulting in a physical altercation. This incident made you realize that the traditional methods of marketing you were using were not effective and were causing more harm than good.

Realization of the need for new marketing methods

As a result of the incident, you had a realization that you needed to find new, more effective marketing methods. It was clear that interrupting people’s daily lives and invading their personal space was not the right approach. You recognized the need to adapt to the changing times and explore alternative ways to reach and engage with potential customers.

Introduction to Infusionsoft

Usage of Infusionsoft lead qualification

In your search for new marketing methods, you came across Infusionsoft. You began using Infusionsoft’s lead qualification feature to gather information about potential customers. This allowed you to have a deeper understanding of their needs, preferences, and pain points, enabling you to tailor your services and approach accordingly.

Appointment booking information

Infusionsoft also provided you with a comprehensive appointment booking system. This allowed potential customers to easily schedule appointments with your team, eliminating the need for time-consuming back-and-forth communication. The system streamlined the booking process and ensured that all necessary information was captured, making the transition from lead to customer seamless.

Automated sales process

One of the most impactful features of Infusionsoft for your business was the automated sales process. By leveraging the platform’s capabilities, you were able to automate various stages of the sales process, from nurturing leads to closing deals. This automation saved you time and effort, allowing you to focus on other aspects of your business while Infusionsoft handled the repetitive and time-consuming sales tasks.

Automated deposits

Infusionsoft’s automation capabilities also extended to the financial side of your business. With automated deposits, you no longer had to manually handle payment processing and follow-ups. The platform took care of generating invoices, sending payment reminders, and processing deposits, providing a seamless experience for both you and your customers.

Increased revenue and customer satisfaction

350% revenue growth with Infusionsoft

Since implementing Infusionsoft in your business three years ago, you have experienced remarkable revenue growth. In fact, your revenue has grown by an impressive 350%, showcasing the effectiveness of the platform in driving business growth. The automation and streamlined processes provided by Infusionsoft have allowed you to focus on expanding your customer base and delivering excellent service.

Improvement in customer satisfaction rating from 85% to 98%

Infusionsoft has not only helped you increase your revenue but has also had a significant impact on customer satisfaction. Before adopting the platform, your customer satisfaction rating stood at 85%. However, with the implementation of Infusionsoft’s automation and personalized approach, you were able to improve your customer satisfaction rating to an impressive 98%. This improvement reflects the positive experience your customers have had with your business and the value Infusionsoft has added to their interactions with you.

Expansion of the customer database

Another notable outcome of using Infusionsoft has been the expansion of your customer database. Prior to implementing the platform, you had around 200 clients. However, thanks to the efficiency and effectiveness of Infusionsoft’s marketing automation, you have been able to grow your database to over 6,000 clients. This growth not only demonstrates the scalability of your business but also emphasizes the positive impact Infusionsoft has had in attracting and retaining customers.

Benefits of Infusionsoft

Freedom to pursue personal interests

One of the significant benefits you have experienced since using Infusionsoft is the newfound freedom to pursue personal interests outside of your business. The automation and efficiency provided by the platform have allowed you to delegate tasks and streamline processes, freeing up your time to focus on other aspects of your life. Whether it’s spending time with family or pursuing hobbies, Infusionsoft has given you the freedom to create a healthier work-life balance.

Ability to play hockey and be aggressive

As a hockey enthusiast, you have also been able to indulge in your passion thanks to the benefits of Infusionsoft. With more time on your hands and a better-organized business, you have been able to play hockey and enjoy the sport you love. The aggressive nature of the game allows you to release any built-up tension or stress, providing a healthy outlet for your competitiveness. Infusionsoft has provided you with the opportunity to prioritize your personal interests without sacrificing the success of your business.

Living the life you’ve always wanted

Overall, the implementation of Infusionsoft has had a profound impact on your life. It has allowed you to live the life you’ve always wanted, both personally and professionally. From increased revenue and customer satisfaction to the freedom to pursue personal interests, Infusionsoft has transformed your business and provided you with the tools and resources necessary to achieve your dreams.

Conclusion

In conclusion, the adoption of Infusionsoft has had a significant and positive impact on your business and personal life. It has allowed you to overcome the challenges of being a one-man show and a control freak, enabling you to train and scale your business effectively. The incident that led to change served as a turning point, leading you to explore new marketing methods, eventually leading you to Infusionsoft.

Infusionsoft’s lead qualification, appointment booking, automated sales process, and automated deposit capabilities have revolutionized your business, leading to increased revenue and customer satisfaction. The newfound freedom to pursue personal interests, such as playing hockey, has added a new level of fulfillment to your life. Overall, Infusionsoft has empowered you to achieve your dreams and live the life you’ve always wanted.