Summary
This automation is a standard lead magnet offer. It starts with a landing page that offers a “freebie” in exchange for people opting in with name and email. It then follows up automatically with 3 emails to ensure people access the freebie and get value from it. Once they access it, they receive two additional emails encouraging them to schedule a sales consultation. The automation is stopped when a sales consultation is scheduled (this also is part of the Sales Pipeline automation).